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Chevrolet Voyage 2030 Vision by Jordan Taylor

Chevrolet Voyage is a vehicle that creates stories along the journey.

There was two directions which designer chose for the design: 
Direction A—The form language of this proposal is more pure and simple with minor sophisticated details and Direction B — this proposal is aimed more technical approach with some exposed structure.

Designer: Jordan Taylor
College for Creative Studies, Detroit


Ideation sketches

Creating pure and simplistic mechanical shape was essential to the initial ideation sketches in order to create and iconic and unique form language for young generation.

Designer wanted to express an encapsulated form language as a primary read of the vehicle that is then complemented with gently structured surfacing.


1:5 scale model

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